Thoughts
The Biennale and the Port That Disappeared
Muziris was once the richest port in India. Then a river erased it. Walking through Fort Kochi during the biennale, that history hits differently.
A space for curiosities
I'm Adithyan. I like figuring things out and writing about what I find.
SEO nerd. Tinkerer. Occasional traveler.
About
"Mildly obsessed" is probably an understatement. I'm a curious person who keeps falling into rabbit holes.
I've spent about eight years in SEO, working with reputed brands across India, Southeast Asia, and North America. The day-to-day is a mix of planning strategy, understanding user behaviour, analysing data, building roadmaps, running experiments, and a fair amount of educated guesswork. But if someone asks me what I actually do - simply put, the internet is a noisy system, and my job is signal integrity. I help the right people find the right thing at the right time.
Outside of work, I build things - automations, trading systems, half-finished side projects. I travel when I can. I also try to read and learn about different subjects - life, personal finance, history, productivity, and more - and somehow convince myself each one is essential. This is where I put the overflow: ideas, photos, things I learned the hard way.
Latest Writing
Recent thoughts
& explorations
Thoughts
The Sky Is a Lie. So Is Your Certainty.
"Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth." - Marcus Aurelius
Thoughts
New Dependency
A drone strike took out an AWS data center. Claude went offline. And I realized just how deep the dependency goes.
✓ Check your inbox to confirm!
The day job
I help products get found.
For the last 7.5+ years, I've been building and scaling SEO for high-traffic products - from real estate marketplaces in Singapore to fintech platforms in India to SMBs across North America. Most of that work sits at the intersection of technical SEO, product thinking, and a borderline unhealthy obsession with automation.
Currently, I drive SEO and product growth for real-estate marketplaces across Singapore and Southeast Asia at 99 Group. Before that, I spent time at ClearTax and TechWyse; each one a different puzzle, different market, same drive to make organic search a real growth engine.
When I'm not deep in crawl reports and keyword data, you'll find me building automations with n8n, writing about personal finance, planning trips to places with good street food, or falling down some new rabbit hole. Hence the name.
Kind Words
From people I've worked with
"Adithyan is an exceptional and talented SEO. His contributions were not only innovative but incredibly effective in helping our clients increase both traffic and rankings. His knowledge is diverse — technical SEO, on-page, off-page, and content marketing. I could really see his passion for the industry come to life."
AA
Arielle Azmon SEO & GEO Expert
"I've always enjoyed working with Adithyan for reasons like: his positive energy, his commitment to work, his dedication to learn and to perfect in everything he does. He has proved his talents in SEO — helping many businesses to flourish and rank well in the SERP. I wish him great success in his career; which, I am sure, would be nothing short of Great Heights!"
CT
Chandu Thomas Founder, Search Ally Agency · Digital Marketing Expert
Gallery
Places I've been, things I noticed
Egypt: Monuments of the Nile
Egypt
Masai Mara: A Meditation
Masai Mara, Kenya
“A Winter’s Tale in Kashmir”
Kashmir, India
Vietnam: Rooted & Rising
Vietnam
Currently
Venturing
Building my real estate brand, check out - https://www.affordhomesrealty.com
Reading
The Art of Spending Money by Morgan Housel
Building
An AEO/GEO optimization Chrome extension